UX Audit
A structured review of where users struggle, where workflows break down, and where business metrics leak — before you commit to a redesign or engineering sprint.
The problem
Teams often sense that UX is holding back adoption, conversion or retention, but lack an independent view of root causes. Internal teams normalize friction; analytics show symptoms, not fixes.
How I investigate it
Heuristic evaluation, workflow analysis, support and session data review, and stakeholder interviews. Findings mapped to severity, effort and expected impact on KPIs you already track.
Expected business outcome
A prioritized action plan — quick wins and structural improvements — with clear links to adoption, activation, retention or conversion targets.
Typical duration: 2–4 weeks depending on product surface area.
Deliverables include friction maps, workflow diagrams, prioritized recommendations and executive summary.
Works for B2B SaaS, regulated healthcare products, fleet and compliance software, and AI interfaces.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.