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Operational Platforms
Fleet management, dispatching, compliance, asset tracking and enterprise operations.
Enterprise UX
Complex workflows, role-based systems, dashboards, permissions and business applications.
Mobile Workforce
Driver apps, field operations, navigation, inspections and offline-first experiences.
AI Products
Knowledge systems, AI copilots, RAG workflows, automation and human-AI interaction.
Product Discovery
Research, opportunity assessment, customer interviews, prioritization and MVP definition.
Product Strategy
Knowledge systems, workflow automation, and operational copilots.
Drivers on board
Where I create
the most value
Finding opportunities before teams start building.
Making complex workflows understandable for real users.
Role-based products, permissions, compliance and multi-step processes.
Connecting business, engineering and design around one product vision.
About
I help to transform complex business operations into software people can actually understand and use.
Over the last two decades I've worked across transportation, healthcare, enterprise software and AI, combining product discovery, research, UX architecture and product strategy.
My work starts long before interfaces.
I help teams understand the problem, validate assumptions, define product direction and translate operational complexity into scalable digital products.
Let's discuss
your product
Whether you want to discover new product opportunities, solve a compliance risk, or redesign your fleet platform - let’s talk.
Or reach out directly:
Email: inbox.artarta@gmail.com
Telegram / WhatsApp: +34 677 615 745
Links: LinkedIn • Upwork • Resume (CV)