Enterprise Product Designer

Your product should grow.Something is gettingin the way.

Enterprise UX and operational software for complex B2B products through Product Discovery, research and evidence-based product design.

Begin Product Friction AssessmentBeta

Find quick wins and uncover what is slowing growth.

Arthur Zudin at a Route One ELD product presentation

Why companieswork with me

Founders bring me in when the product is stuck and opinions drown out what is actually happening.

Find the real problem first

Flat growth or quiet churn usually has a concrete cause. I dig into the product and the people using it before anyone talks solutions.

Cut complexity before adding features

Most products fail from too much, not too little. I look for what to remove, simplify, or leave for later.

Trust what users do, not what teams argue

Internal debates are expensive. I replace them with evidence from the people who live in the product every day.

Only recommend work that moves a real number

If a change cannot move a metric or unblock a decision you already track, I will not push it.

Selected work

Products across transportation, healthcare, enterprise SaaS, fintech and retail, research, design and delivery.

TransportationProduct & Project Lead

Route One ELD

Compliance platform for trucking - from internal fleet tool to commercial SaaS across the US.

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TransportationProduct & UX Lead

RouteOne GO

Truck navigation for professional drivers - routes, restrictions, parking and operational POIs.

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AI / EnterpriseSenior Product Designer

InteractiveAI

Enterprise knowledge base for an agentic IDE - ingest, govern and serve content to AI agents at scale.

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HealthcareFounder & Product Lead

MedNote

Health platform for families - medical records, medications, appointments and caregiver workflows.

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EnterpriseBusiness Designer

HP Graphics

Product discovery and concept validation for HP Graphics - event intelligence over print automation.

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HealthcareUX Designer

Aesthetic Record

EMR patient onboarding redesigned through information architecture - less friction, same clinical flexibility.

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Where productsstall at each stage

The same product fails differently depending on where you are. This is how problems usually show up, and how I help.

StageTypical problemHow it appearsHow I help
IdeaThe team believes in the concept but has not validated who will use it or why.Pitch decks outpace customer conversations. Features are listed before problems are confirmed.I clarify who the customer is, what job the product must do, and which assumptions are riskiest to test first.
MVPSomething ships, but early users do not return or cannot reach first value.Sign-ups without activation. Long onboarding. Debates about what to build next without evidence.I map the path to first value, cut scope to what matters, and validate with real users before more engineering.
Early customersA small group uses the product, but growth is fragile and feedback is noisy.Champions love it; most accounts go quiet. Support themes repeat. Roadmap reacts to the loudest request.I identify what separates retained users from the rest and turn that into repeatable onboarding and workflow fixes.
Product-market fitDemand appears, but the product creaks under real operational load.Sales outpaces product readiness. Edge cases multiply. Teams patch instead of fixing root causes.I find structural friction in core workflows and prioritise fixes that protect retention while you scale.
GrowthAcquisition works, but conversion, activation or retention leak value.Marketing spend rises; unit economics do not. New features ship unused. Churn hides in averages.I trace funnel leaks, support patterns and user behaviour to find where growth is lost - and what to fix first.
ScalingComplexity compounds - more roles, markets and systems, inconsistent experience.Every team ships differently. Enterprise customers struggle. Training and support costs climb.I simplify workflows for multiple personas, align patterns across surfaces, and reduce cognitive load without removing capability.

Clients

A sample of companies I have worked with, recognizable brands and complex product environments.

  • HP
  • Puma
  • BBC
  • Omio
  • Avalara
  • World Bank
  • Switzerland Tourism
  • Werba
  • Route One
  • InteractiveAI

Product assessment & discovery

Evidence-based articles on product assessment, discovery, B2B SaaS growth, behavioral design and field-user products.

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What clients say

Product thinking

"Arthur is one of the sharpest product thinkers I've come across. He has deep knowledge of transportation and logistics, and instead of jumping straight to features, he asks the questions that actually matter - who the customer is, where the real friction lies, what to prioritize. Any team looking for a Product Designer or PM who understands users deeply and thinks strategically would be lucky to have him."
Shivang C.

Founder & Owner · DispahFast

MVP & validation

"Working with Arthur was a turning point for our product. He quickly helped us cut through the noise, validate our core idea, and turn it into a clear MVP roadmap. His mix of strategic thinking, UX clarity, and ability to lead remote teams made the entire process smooth and focused. Highly recommend him if you're serious about launching something lean, smart, and purposeful."
Alexandr Metiolchin

IT Customer Service Manager · Robotron Datenbank-Software GmbH

Delivery & platforms

"We were working with Arthur in 2016 - 2017. It was great opportunity to launch new mobile platform for Crafti and sites optimization for Superoffice and OS1. Arthur demonstrated strong experience in application platforms creation and farther upgrade. His passion and goals orienting was helping to fasten all processes, customer was absolutely satisfied by results. I recommend him as disciplined professional in such area as user experience and mobile-first designer. I will recommend him to my business partners."
Evghenii Andonii

Founder DataEdge / CEO · AKA Trading inc.

Design craft

"I loved working with Arthur on graphic design and illustration projects. He is fast, efficient, and his design is beautiful. Highly recommend!"
Arianna O'Dell

Founder, Airlink Marketing & Design

Communication & trust

"Arthur is one of those unique vendors that spends an extraordinary amount of time trying to understand your objectives, but even along the way, can give you pointers, previews, etc. of what his work would look like so you can refine your own thinking. When I was trying to create a brand presence for a new company, I didn't have all of my thoughts well planned out, including what an appropriate look and feel would be. Arthur was more than patient, helped me plan things out, and built us a site and framework that gave us not just an improved presence, but flexibility going forward. Well after the engagement was over, he continued to do minor site changes and improvements for me without charge. If you need UI/UX or any site/content work done, you should strongly consider Arthur. You won't be disappointed!"
Aaron Masih

Genesis Certified Sales Advisor · Genesis of Cumming - Krause Auto Group

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Sound familiar?

These are the situations founders and product leaders describe most often. If one matches, there is likely a concrete cause behind it.

Something is not working.Let's find out what.

A direct conversation about your product, what you are seeing, and whether an investigation would be worth it.

Schedule a Discovery Call →