User Research
Structured research to understand what users actually do, where they struggle, and what outcomes they need — not what stakeholders assume.
The problem
Product decisions built on internal opinion or outdated personas lead to features users ignore and workflows they circumvent.
How I investigate it
Recruitment aligned to real segments, interview and observation protocols, affinity mapping and jobs-to-be-done synthesis. Findings translated into design implications and testable hypotheses.
Expected business outcome
Shared evidence your team can act on — user needs, friction points, mental models and priorities ranked by business impact.
Methods include contextual inquiry, moderated interviews, diary studies and shadowing in operational environments.
Research plans adapted to regulated industries and hard-to-reach user groups.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.