Behavior-Driven Design
Design interactions that match how people actually decide, scan and act — not how slides describe ideal user behavior.
The problem
Products ask for too much attention, too many decisions, or the wrong action at the wrong moment. Users abandon, work around the UI, or make costly errors.
How I investigate it
Behavior analysis, cognitive load review, choice architecture and micro-interaction design validated through task-based testing.
Expected business outcome
Flows that are easier to complete correctly — higher task success, lower error rates, improved activation and retention.
Grounded in evidence from research and analytics, not dark patterns.
Applicable to onboarding, compliance workflows, admin tools and AI-assisted interfaces.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.